The Full English Tour

Logo and Branding

Project Overview

I was asked to design a brand identity and a digital platform for a new bus company offering backpackers tours around multiple cities and landmarks in the UK. The client wanted a trendy and modern brand logo and label to represent the fun yet professional approach to touring that the company offers.

With a tongue firmly in cheek, the logo plays with the similarities to the 'Full English' breakfast, merging simple line drawing elements to create a sense of movement and excitement.

  • Client
  • The Full English Bus Tour
  • Industry
  • Travel and Tourism
  • Services
  • Design
  • Year
  • 2016